New Matter Group — Case-Ready Clients for Law Firms
Client acquisition for law firms

We don’t send you leads. We put case-ready clients on your calendar.

We bring the qualified cases in, answer them in seconds, and book the consultation. You do the meeting.

Apply for a strategy call See how it works

We bring the qualified cases in, answer them in seconds, and book the consultation. You do the meeting.

Apply for a strategy call See how it works
0Businesses worked with
0Client revenue driven

A decade of paid acquisition, pointed at the three things law firms consistently get wrong.

What we run

Four parts. We own all of them.

The adsMeta and Google The funnelBuilt and tested The intakeAnswered in seconds The bookingOn your calendar The caseYou sign it WE RUN ALL OF THIS YOU DO THIS WE RUN ALL OF THIS The ads Meta and Google The funnel Built and tested The intake Answered in seconds The booking On your calendar The case You sign it YOU DO THIS
The whole problem

It isn’t one problem. It’s three.

  1. 01

    Not enough qualified cases

    Plenty of clicks and form fills. Very few people with a real matter you would actually take.

  2. 02

    Too slow to reach them

    The window is minutes. Most firms answer in hours, and by then the client has hired someone else.

  3. 03

    Nothing runs without a person

    No automation behind any of it. Every call back, every follow-up, every reminder waits on staff who are already busy.

What the second one costs you
0:00 Someone raises their hand MOST FIRMS They already hired someone else WITH US Answered, qualified, and booked SECONDSMINUTES ONE HOURFOUR HOURS 0:00 Someone raises their hand MOST FIRMS They already hired someone else FOUR HOURS WITH US Answered, qualified, and booked SECONDS

Fix one of the three and the other two still leak. They have to be fixed together.

What we solve

Three problems. Three things we fix.

The problem

Not enough qualified cases

We bring in qualified cases

Not clicks. People with a real matter, in your practice area, in your state, screened before they reach you.

The problem

Too slow to reach them

We answer them in seconds

Every enquiry, day or night, before they call the next firm on their list.

The problem

Nothing runs without a person

We automate everything after

Qualifying, follow-up, reminders, rescheduling. It runs whether or not anyone at your firm touches it.

The handoff

Most of this should never touch a person. At your firm, all of it does.

Chasing, qualifying, reminding, rebooking — the work that decides whether a case is signed is the work your staff has the least time for. We build it to run on its own, and we run it.

Tyler Sutley, founder of New Matter Group
Meet the founder

A decade putting clients on calendars.

I’m Tyler Sutley. More than 500 businesses, and over $50 million in revenue driven.

Most firms are told they have a marketing problem, then sold leads. That fixes one third of it. The cases have to be worth taking, they have to be reached before anyone else reaches them, and none of it can depend on someone remembering to follow up.

Apply for a strategy call
The engagement

We put a number in writing. Miss it and you don’t pay.

Sized to your practice area and your market. We take a limited number of firms at a time.

Apply for a strategy call