You know what a lead costs. Four multiplications separate that from what a case costs. Put your numbers in and see which one is bleeding.
Nothing is sent anywhere. Nothing is stored.
Sets the benchmarks below. Change any of them to your own.
Most firms guess high here. If you have never measured it, whatever you just thought is probably 15 points too generous.
What the firm collects on a signed matter, up front.
Every stage multiplies. That is why the damage compounds.

We’ll do the arithmetic live and tell you honestly whether paid ads fix it.
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